Did you know that Facebook has more uses than socializing with friends and playing Fayetteville? Have you ever thought about using it to boost or promote your business? Well, believe it or not, using Facebook marketing for your small business can work wonders for your sales numbers if done correctly. We all know a vast amount of people who live on Facebook, so you can only imagine how huge a market could be for our small business. Today we are going to know more details about Facebook marketing for small businesses.
FACEBOOK MARKETING FOR SMALL BUSINESS
Today, we are going to explore a few creative ways that you can turn your favorite social networking website into your prime marketing solution. That’s right; we are going to explore Facebook Marketing.
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WHAT IS FACEBOOK MARKETING?
As the name suggests, Facebook Marketing is boosting your business’ brand via Facebook. That is utilizing all the standard mediums and applications that would generally use for social networking. It does not necessarily mean that you will abandon all the other marketing forms you are utilizing; in fact, your new Facebook marketing campaign should complement all the others.
You will have to think outside the box at all times. Do things that will make your company stand out above the rest; this will give you that extra edge to ease ahead of the competitors. Think of the common elements that you would use to network with your friends in a social sense then convert them to suit your professional needs. Here are a few tips that should help you, whether you have a company page on Facebook or if you want to promote it from a personal page.
FACEBOOK COVER PHOTO
Initially, cover photos were used primarily for personal uses; however, there are now options available on company pages with a ‘Like’ button beneath it. It is often the first aspect of your page that your potential clients will see; it would be a wise move to have it promoting your company. Ensure that you use appealing photos so that only your existing fans but also their friends and even friends of their friends will take the time out to like your page because their friend did. Here is one such example of an appealing cover photo for a Jamaican Boutique:
Immediately after viewing the cover photo, you can see the name of the company and the fact that they are currently in the fashion and beauty sector. These two pieces of information, though small, are enough to start creating awareness of your company. Another tactic is to use cover photos that highlight any ongoing celebrity promotions and offers.
Another way to boost your company using Facebook marketing is to ensure that everything you post on your page is informative and entertaining and leaves the reader wanting to repost it to their timeline or page. This form of networking is significant as the more persons that read your posts, the more potential customers you get for your company.
Take, for example, that your company is a retailer of baby cosmetics; you could consider using the following picture to show a bit of humour behind your product or service: This picture will not only tell your company’s fan base that you offer baby oil but also be shared multiple times across the internet because it is unique and entertaining.
These are just 2 of the many ways to boost your small business on Facebook via Facebook Marketing. There are many other methods you could utilize to boost the specific niche of the company. You can even consider creating your creative way or tactic to raise awareness about your company and grab yourself a few extra prospects for your company.
So the next time you are on-line for your own networking needs, create a status or two about your company and ensure that your cover picture is not only informative and related to the company or also entertaining. I will send you well on your way with your Facebook Marketing Campaign.